The best customer engagement platforms

This is a digital tool that offers the possibility for companies to control how they interact with customers. The marketing and sales processes will be able to agree on the procedure to follow. The goal is to create productive and positive interactions from the customer's and company's point of view. In this development, you will have the names of the best customer engagement platforms available on the internet.

Zendesk

On this platform, the innovators aim for simplicity because they are aware that customer engagement is a rather complicated process. You will find other powerful, user-friendly customer engagement features that will allow you to interact seamlessly with customers via the channels of choice. Customer Engagement Platform Zendesk, thanks to its features, has become the number one on the list. They can also manage standardized content, analyze and collect highly sensitive customer data. In other words, it allows the consultant to interact effectively with the right people to accurately identify their weaknesses as well as strengths. With the tools available on zendesk, you can easily manage a quality leade. In fact, it relies on artificial intelligence to quickly route and qualify leads to a good representative. By doing this, you are sure to talk to the decision maker who can instantly make the buying decision. The platform is cloud-based with mobile capability to support large and small businesses. The platform evolves as the business evolves.

Clearbit

This is a software with marketing data based only on specific companies like B2B. It provides you with data that is updated every thirty days, meaning that it is constantly up to date. It provides you with a prospecting tool that gives you access to over tw oto over two million contacts. These tools also allow you to search for prospects by defining certain parameters. Its enriching function automatically adds the latest data to each contact in the CRM database. It also generates by tracking the visitors of the company's website a part of the available leads. After generating, it evaluates them and directs them to the ideal representative. As features of the platform, we have email marketing, performance measurement and campaign management.

Hubspot

This platform consists of five hubs divided into several areas, namely sales, marketing, operations and content management. There is also the support area. Similar to zendesk, it also includes sales tools and its engagement functionality is located in the hubspot precisely in the sales hub. It offers businesses a virtual pipeline to allow them to track the level of exchange with each customer in real time. The pipeline is customizable. With hubspot, you can also track calls, emails and record them in CRM as you wish. In addition to that, you can integrate communication channels and networks such as Facebook, Twitter, Instagram, Snapchat, tiktok, etc. In terms of functionality, there is contact management, forecasting, customer database and transfer tracking. 

Here are some of the best customer engagement platforms that a business can use to improve their customer experience. Now that you know about them, no more time to waste!